Logo Design

Philadelphia is in the Championship!

Ahhh… for football fans, pre-season is meh. The actual season is full of emotion and then post-season is where only the elite teams get to keep playing in a tapered bracket to determine who reigns supreme to earn the title of “World Champion,” which, as a football fan myself, is kind of a silly title seeing as right now the NFL only consists of 32 American football teams. There are currently no teams outside of the US.

Today is a BIG day for four cities, Philadelphia included. Today is the championship game, the one that determines which two teams get to play in the biggest game of the season—the Super Bowl!

Since I was a little girl, I’ve been an Eagles fan. Today we face the Washington Commanders (the Comedians as my husband calls them), and we are going balls-to-the wall with our excitement today.

I woke up early to work on a few things to bring to our friends’ house, where we’re going to eat good, drink, scream and cheer (and maybe cry) at the TV with them and their other friends with only one goal in mind: Make it BACK to the Super Bowl.

Since the Super Bowl started (1967), the Eagles (established in 1933) have only participated four times: 1981, losing to the Raiders; 2005, losing to the Patriots; 2017 winning against the Patriots (Sorry, not sorry, Tom Brady); and 2023, losing to the Chiefs (Okay, Mahomes is a good player, for real). While we’re not trying to jump the gun here, we’d really, REEEAALLLYY like another shot at this.

Anyway, I spent a lot of time educating myself on how to make stickers with my printer and Cricut working in partnership (Thank you, YouTube creators!). I need to make some custom adjustments to the pressure of the blade, but here’s what we’re working with today. I’m also working on a Saquon Barkley design for one of the host friends—I may post it later.

GO BIRDS!

Self-Designed graphic applied to a tee celebrating #33 Cooper DeJean. (Front)

Self-Designed graphic applied to a tee celebrating #33 Cooper DeJean. (Back)

Philadelphia mayor, Cherelle Parker, misspelled “EAGLES” during a public chant while addressing the city, causing fans—myself included—to run with the misspelling. I chose to make stickers.

Logo: Hicks Pit Beef & BBQ

Logo: Hicks Pit Beef & BBQ

Ironically, I was recently commissioned to design a logo for a startup barbecue business for a couple of friends. Unfortunately, due to my diet, I couldn’t accept payment in the form of delicious smoked ribs and had to settle on regular Benjamins. (Feelings are hurt, tbh.)

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Good Seasons: The Fresh & Convenient Alternative to Traditional Salad Dressing

Good Seasons: The Fresh & Convenient Alternative to Traditional Salad Dressing

By changing the core messaging and positioning of Good Seasons from being a delicious dressing mix for your family to excite their dinner salads, we turned it to it being a delicious all-purpose seasoning mix here for your convenience. We played on the low cost and ease of use of the product to pitch our ideas. Although we understood nostalgia played a big part in the percentage of the target audience who was already hooked, we needed to leverage that to give the brand edge—not your mom’s good seasons! We harped on the fact Good Seasons’ packaging and logo was in dire need of an upgrade and its overall presence needed to broadcast much further than just on the store shelves.

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Illustration: Black Jesus Entertainment

Illustration: Black Jesus Entertainment

What was interesting about the whole thing is she wanted the Jesus figure to be illustrated and in an anime style. I don’t have any aversions to anime-style. In fact, I LOVE the anime style of illustration (I like manga better, but alas), but for starters I’m not Japanese. There’s no rule that says non-Japanese artists shouldn’t do Japanese-style art, but when it’s not created by a Japanese artist, it sort of loses its magic, yanno?

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